Bianca Bender: »Statussymbole – Ein interkultureller Vergleich zwischen Deutschland und Brasilien«

Today we were lucky to host the Cologne-based designer Bianca Bender who gave us a short talk about her thesis she did at the KISD in 2009.
She designed a method to compare “unconscious needs” across different cultures. As an example case, she compared Brazil with Germany and generated some interesting findings, such as that the word freedom was connoted with totally different things. In Germany it is much more about the freedom of education and work (being financially independent), while in Brazil freedom was more about friendship and so-named social needs.
Thanks for sharing your knowledge! We are curious what is coming next!