Dear friends,
We warmly invite you to this month’s PreWorkTalk ‘Empower the Analog’ by Nancy Birkhölzer and Reto Wettach. We are super excited to give you an exclusive sneak preview of their talk being held at Typo Berlin on Thursday, May 16th, 3pm at Haus der Kulturen der Welt.
Our PreWorkTalk will take place on Tuesday May 14th. We are happy to welcome you at 8.30 am, the talk will start at 9.00 am.
EMPOWER THE ANALOG
The PC era shaped a computing culture characterized by funneling the digital world through a screen and a mouse. Our current post-PC-devices – such as smartphones and tablets – let us participate in our networked world through smaller screens, touch interfaces and an app for any possible need. But is this really all we can expect from our devices? Do we want to spend our lives staring at small screens, interacting with only two fingers – missing out on the world around us while we follow the latest post and hunt for the newest app? Is the current way we deal with computation really going to help us towards solving the big challenges of our time? Do we as designers even want this as our design focus?
Some recent trends – such as the slow food movement, and an increasing public acknowledgement of a need to switch off, focus and simplify – highlight a new attention to the analog qualities of our lives. This changes our expectations of the digital world, and designing digital services is no longer the aim. Instead we want to empower individuals to live up to their aspirations – and design a service ecosystem in support. We want to empower our bodies and live like “complete” humans again, using all of our senses and physical capabilities. With networked objects, specialized haptic interfaces and new mobile tools, digital technology is increasingly blending with our “real” world. This is a tremendous opportunity to give people new ways of acting in the world, with endless possibilities for everyone’s enablement.
















