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Research Methods

At the beginning of a project, it’s often not entirely clear even which questions to ask. As a consequence, the methods we work with use an open approach and encourage unexpected results.  To ground our work in the real world, we work closely with potential end users — we like to call them “everyday experts” — in order to shape the right questions and to provide a rich source of inspiration.

Recruiting
Our contiunally increasing network of participants allows us to precisely pick those who match (...)
On-Location Interview
Talking to people is a rewarding experience but observing them in their own daily (...)
Evaluation
Feedback is important for the understanding and development of products. In different phases of (...)
Background Research
For each project, we digg up related projects and trends from diverse fields such (...)
State-of-the-Art Matrix
Nothing is truly new. Every innovation has its history of work done by others (...)
Street Interviews
Meeting ordinary people in spontaneous interviews provides you with quick insights and inspiring statements. (...)
Cultural Probes
Cultural probes are a set of self-observation tools, sent to people’s homes to capture (...)
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