turning people into everyday experts
Research on the needs and habits of potential end users is the first step in our approach to development. We focus on the relationship between people and their daily environement – how do they communicate, interact with products, characters and services in their everyday life?
Who are experts in dealing with everyday things? Those who are dependent on them every day; ordinary people – “everyday experts”. We seek discussion with these experts. The confrontation with everyday situations offers valuable inspiration for producers and shows how rewarding the engagement of a deeper look into a daily routine can be.
generating ideas in response to needs
Together with users we examine situations, and the surrounding context. We often discover unexpected insights, such as unintended uses of devices and interesting forms of social bonding.
We believe that questionnaires and surveys may help make participants aware of their environment and spark conversations. However, we focus our efforts on discovering behaviours which may not even appear important to our participants but could be an inspiration for the development or improvement of a product or service.
User Research
turning people into everyday experts
Research on the needs and habits of potential end users is the first step in our approach to development. We focus on the relationship between people and their daily environement – how do they communicate, interact with products, characters and services in their everyday life?
Who are experts in dealing with everyday things? Those who are dependent on them every day; ordinary people – “everyday experts”. We seek discussion with these experts. The confrontation with everyday situations offers valuable inspiration for producers and shows how rewarding the engagement of a deeper look into a daily routine can be.
generating ideas in response to needs
Together with users we examine situations, and the surrounding context. We often discover unexpected insights, such as unintended uses of devices and interesting forms of social bonding.
We believe that questionnaires and surveys may help make participants aware of their environment and spark conversations. However, we focus our efforts on discovering behaviours which may not even appear important to our participants but could be an inspiration for the development or improvement of a product or service.